Velantra · Contribution Margin

2026-06-10 to 2026-08-08 · updated Aug 8, 2026, 7:36 PM

Last 30 days

Net revenue
$140,206
last 30 days
Net profit
$34,606
24.7% margin
CM1 (after COGS)
75.4%
$105,769
CM3 (after ads)
35.2%
$49,323
MER
2.71
net revenue ÷ ad spend
CAC
$64.02
per new customer
AOV
$138.95
1009 orders
Ad spend
$51,794
36.9% of net rev

Last 7 days

Net revenue
$30,726
last 7 days
Net profit
$8,135
26.5%
MER
2.58
CAC
$70.17

Where every dollar goes last 30 days

COGS $34,437 24.6%
Shipping, fees & chargebacks $4,652 3.3%
Ad spend $51,794 36.9%
Fixed costs $14,717 10.5%
Net profit $34,606 24.7%

The margin ladder last 30 days

StepAmountResult Value% of net rev
Net revenue $140,206
− COGS -$34,437 CM1 $105,769 75.4%
− Shipping, fees, chargebacks -$4,652 CM2 $101,117 72.1%
− Ad spend -$51,794 CM3 $49,323 35.2%
− Fixed costs (amortized) -$14,717 Net profit $34,606 24.7%

Daily costs vs net revenue

$0 $4,128 $8,255 $12,383 $16,5112026-06-10 — COGS: $7142026-06-10 — Shipping, fees & chargebacks: $672026-06-10 — Ad spend: $6522026-06-10 — Fixed costs: $5072026-06-11 — COGS: $6922026-06-11 — Shipping, fees & chargebacks: $632026-06-11 — Ad spend: $6812026-06-11 — Fixed costs: $5072026-06-12 — COGS: $4972026-06-12 — Shipping, fees & chargebacks: $382026-06-12 — Ad spend: $7302026-06-12 — Fixed costs: $5072026-06-13 — COGS: $5642026-06-13 — Shipping, fees & chargebacks: $502026-06-13 — Ad spend: $8302026-06-13 — Fixed costs: $5072026-06-14 — COGS: $7082026-06-14 — Shipping, fees & chargebacks: $812026-06-14 — Ad spend: $8732026-06-14 — Fixed costs: $5072026-06-15 — COGS: $6962026-06-15 — Shipping, fees & chargebacks: $1742026-06-15 — Ad spend: $9842026-06-15 — Fixed costs: $5072026-06-16 — COGS: $1,0782026-06-16 — Shipping, fees & chargebacks: $1342026-06-16 — Ad spend: $1,1632026-06-16 — Fixed costs: $5072026-06-17 — COGS: $1,8962026-06-17 — Shipping, fees & chargebacks: $2522026-06-17 — Ad spend: $2,0552026-06-17 — Fixed costs: $5072026-06-18 — COGS: $2,2642026-06-18 — Shipping, fees & chargebacks: $2742026-06-18 — Ad spend: $2,0692026-06-18 — Fixed costs: $5072026-06-19 — COGS: $2,8792026-06-19 — Shipping, fees & chargebacks: $4212026-06-19 — Ad spend: $2,8662026-06-19 — Fixed costs: $5072026-06-20 — COGS: $3,7052026-06-20 — Shipping, fees & chargebacks: $3912026-06-20 — Ad spend: $2,7632026-06-20 — Fixed costs: $5072026-06-21 — COGS: $2,2282026-06-21 — Shipping, fees & chargebacks: $2902026-06-21 — Ad spend: $2,8812026-06-21 — Fixed costs: $5072026-06-22 — COGS: $1,1912026-06-22 — Shipping, fees & chargebacks: $1222026-06-22 — Ad spend: $1,2792026-06-22 — Fixed costs: $5072026-06-23 — COGS: $1,8142026-06-23 — Shipping, fees & chargebacks: $1982026-06-23 — Ad spend: $1,6532026-06-23 — Fixed costs: $5072026-06-24 — COGS: $2,0302026-06-24 — Shipping, fees & chargebacks: $2392026-06-24 — Ad spend: $2,1742026-06-24 — Fixed costs: $5072026-06-25 — COGS: $1,8772026-06-25 — Shipping, fees & chargebacks: $2722026-06-25 — Ad spend: $2,1402026-06-25 — Fixed costs: $5072026-06-26 — COGS: $2,3192026-06-26 — Shipping, fees & chargebacks: $2102026-06-26 — Ad spend: $2,4242026-06-26 — Fixed costs: $5072026-06-27 — COGS: $1,5992026-06-27 — Shipping, fees & chargebacks: $1972026-06-27 — Ad spend: $2,6232026-06-27 — Fixed costs: $5072026-06-28 — COGS: $1,9152026-06-28 — Shipping, fees & chargebacks: $2782026-06-28 — Ad spend: $2,4292026-06-28 — Fixed costs: $5072026-06-29 — COGS: $6132026-06-29 — Shipping, fees & chargebacks: $272026-06-29 — Ad spend: $1222026-06-29 — Fixed costs: $5072026-06-30 — COGS: $2,0712026-06-30 — Shipping, fees & chargebacks: $2992026-06-30 — Ad spend: $2,9732026-06-30 — Fixed costs: $5072026-07-01 — COGS: $2,1382026-07-01 — Shipping, fees & chargebacks: $3742026-07-01 — Ad spend: $3,0532026-07-01 — Fixed costs: $4912026-07-02 — COGS: $2,5132026-07-02 — Shipping, fees & chargebacks: $3032026-07-02 — Ad spend: $2,7872026-07-02 — Fixed costs: $4912026-07-03 — COGS: $2,6452026-07-03 — Shipping, fees & chargebacks: $3502026-07-03 — Ad spend: $3,0332026-07-03 — Fixed costs: $4912026-07-04 — COGS: $4,4032026-07-04 — Shipping, fees & chargebacks: $4862026-07-04 — Ad spend: $4,0932026-07-04 — Fixed costs: $4912026-07-05 — COGS: $2,0892026-07-05 — Shipping, fees & chargebacks: $1842026-07-05 — Ad spend: $1,8572026-07-05 — Fixed costs: $4912026-07-06 — COGS: $1,0252026-07-06 — Shipping, fees & chargebacks: $1282026-07-06 — Ad spend: $1,3662026-07-06 — Fixed costs: $4912026-07-07 — COGS: $5332026-07-07 — Shipping, fees & chargebacks: $632026-07-07 — Ad spend: $6922026-07-07 — Fixed costs: $4912026-07-08 — COGS: $1,7872026-07-08 — Shipping, fees & chargebacks: $1942026-07-08 — Ad spend: $1,6772026-07-08 — Fixed costs: $4912026-07-09 — COGS: $1,2042026-07-09 — Shipping, fees & chargebacks: $1372026-07-09 — Ad spend: $1,3872026-07-09 — Fixed costs: $4912026-07-10 — COGS: $1392026-07-10 — Shipping, fees & chargebacks: $122026-07-10 — Fixed costs: $4912026-07-11 — COGS: $2612026-07-11 — Shipping, fees & chargebacks: $1312026-07-11 — Ad spend: $2542026-07-11 — Fixed costs: $4912026-07-12 — COGS: $1,6462026-07-12 — Shipping, fees & chargebacks: $2252026-07-12 — Ad spend: $2,1602026-07-12 — Fixed costs: $4912026-07-13 — COGS: $1,8392026-07-13 — Shipping, fees & chargebacks: $1912026-07-13 — Ad spend: $1,8782026-07-13 — Fixed costs: $4912026-07-14 — COGS: $1,1912026-07-14 — Shipping, fees & chargebacks: $1872026-07-14 — Ad spend: $1,9842026-07-14 — Fixed costs: $4912026-07-15 — COGS: $9892026-07-15 — Shipping, fees & chargebacks: $1252026-07-15 — Ad spend: $1,5812026-07-15 — Fixed costs: $4912026-07-16 — COGS: $1,7402026-07-16 — Shipping, fees & chargebacks: $1592026-07-16 — Ad spend: $2,9562026-07-16 — Fixed costs: $4912026-07-17 — COGS: $1,6162026-07-17 — Shipping, fees & chargebacks: $1832026-07-17 — Ad spend: $1,1822026-07-17 — Fixed costs: $4912026-07-18 — COGS: $9662026-07-18 — Shipping, fees & chargebacks: $1292026-07-18 — Ad spend: $2,1352026-07-18 — Fixed costs: $4912026-07-19 — COGS: $1,1682026-07-19 — Shipping, fees & chargebacks: $1822026-07-19 — Ad spend: $2,3412026-07-19 — Fixed costs: $4912026-07-20 — COGS: $1,6712026-07-20 — Shipping, fees & chargebacks: $1722026-07-20 — Ad spend: $2,3082026-07-20 — Fixed costs: $4912026-07-21 — COGS: $1,5412026-07-21 — Shipping, fees & chargebacks: $2592026-07-21 — Ad spend: $2,1772026-07-21 — Fixed costs: $4912026-07-22 — COGS: $7842026-07-22 — Shipping, fees & chargebacks: $642026-07-22 — Ad spend: $5242026-07-22 — Fixed costs: $4912026-07-23 — COGS: $1882026-07-23 — Shipping, fees & chargebacks: $212026-07-23 — Ad spend: $1232026-07-23 — Fixed costs: $4912026-07-24 — COGS: $1,7912026-07-24 — Shipping, fees & chargebacks: $2442026-07-24 — Ad spend: $2,6662026-07-24 — Fixed costs: $4912026-07-25 — COGS: $3,3222026-07-25 — Shipping, fees & chargebacks: $3692026-07-25 — Ad spend: $3,1662026-07-25 — Fixed costs: $4912026-07-26 — COGS: $1,1782026-07-26 — Shipping, fees & chargebacks: $982026-07-26 — Ad spend: $1,2582026-07-26 — Fixed costs: $4912026-07-27 — COGS: $8142026-07-27 — Shipping, fees & chargebacks: $832026-07-27 — Ad spend: $1,6542026-07-27 — Fixed costs: $4912026-07-28 — COGS: $8212026-07-28 — Shipping, fees & chargebacks: $932026-07-28 — Ad spend: $1,9282026-07-28 — Fixed costs: $4912026-07-29 — COGS: $9382026-07-29 — Shipping, fees & chargebacks: $1732026-07-29 — Ad spend: $2,0422026-07-29 — Fixed costs: $4912026-07-30 — COGS: $1,4412026-07-30 — Shipping, fees & chargebacks: $1722026-07-30 — Ad spend: $2,0442026-07-30 — Fixed costs: $4912026-07-31 — COGS: $1,3022026-07-31 — Shipping, fees & chargebacks: $1502026-07-31 — Ad spend: $1,9102026-07-31 — Fixed costs: $4912026-08-01 — COGS: $9642026-08-01 — Shipping, fees & chargebacks: $1322026-08-01 — Ad spend: $1,5922026-08-01 — Fixed costs: $4912026-08-02 — COGS: $7392026-08-02 — Shipping, fees & chargebacks: $2262026-08-02 — Ad spend: $1,3002026-08-02 — Fixed costs: $4912026-08-03 — COGS: $5412026-08-03 — Shipping, fees & chargebacks: $912026-08-03 — Ad spend: $1,4472026-08-03 — Fixed costs: $4912026-08-04 — COGS: $9392026-08-04 — Shipping, fees & chargebacks: $1082026-08-04 — Ad spend: $1,5292026-08-04 — Fixed costs: $4912026-08-05 — COGS: $2222026-08-05 — Shipping, fees & chargebacks: $62026-08-05 — Ad spend: $792026-08-05 — Fixed costs: $4912026-08-06 — COGS: $8372026-08-06 — Shipping, fees & chargebacks: $2692026-08-06 — Ad spend: $2,6892026-08-06 — Fixed costs: $4912026-08-07 — COGS: $1,5432026-08-07 — Shipping, fees & chargebacks: $2582026-08-07 — Ad spend: $3,0552026-08-07 — Fixed costs: $4912026-08-08 — COGS: $1,3082026-08-08 — Shipping, fees & chargebacks: $1412026-08-08 — Ad spend: $1,8312026-08-08 — Fixed costs: $491 2026-06-10 — net revenue $1,8712026-06-11 — net revenue $1,9482026-06-12 — net revenue $1,4222026-06-13 — net revenue $1,3092026-06-14 — net revenue $2,6572026-06-15 — net revenue $2,4352026-06-16 — net revenue $4,0772026-06-17 — net revenue $7,4082026-06-18 — net revenue $8,9612026-06-19 — net revenue $10,8452026-06-20 — net revenue $14,3252026-06-21 — net revenue $8,4302026-06-22 — net revenue $4,2702026-06-23 — net revenue $6,0972026-06-24 — net revenue $7,2432026-06-25 — net revenue $6,6452026-06-26 — net revenue $9,1642026-06-27 — net revenue $6,5222026-06-28 — net revenue $7,6322026-06-29 — net revenue $2,6692026-06-30 — net revenue $8,3952026-07-01 — net revenue $8,9602026-07-02 — net revenue $9,7442026-07-03 — net revenue $9,4412026-07-04 — net revenue $15,2882026-07-05 — net revenue $7,2022026-07-06 — net revenue $3,6332026-07-07 — net revenue $1,8032026-07-08 — net revenue $6,8072026-07-09 — net revenue $4,6272026-07-10 — net revenue $5222026-07-11 — net revenue $1,0752026-07-12 — net revenue $5,8862026-07-13 — net revenue $6,3642026-07-14 — net revenue $4,3302026-07-15 — net revenue $3,4352026-07-16 — net revenue $6,5892026-07-17 — net revenue $5,8232026-07-18 — net revenue $4,2292026-07-19 — net revenue $4,1462026-07-20 — net revenue $6,6712026-07-21 — net revenue $5,7292026-07-22 — net revenue $2,5052026-07-23 — net revenue $7362026-07-24 — net revenue $6,9692026-07-25 — net revenue $12,6392026-07-26 — net revenue $4,6522026-07-27 — net revenue $3,1162026-07-28 — net revenue $3,3032026-07-29 — net revenue $4,3182026-07-30 — net revenue $6,2162026-07-31 — net revenue $5,6802026-08-01 — net revenue $4,5482026-08-02 — net revenue $3,7182026-08-03 — net revenue $2,7002026-08-04 — net revenue $3,9462026-08-05 — net revenue $3402026-08-06 — net revenue $5,4292026-08-07 — net revenue $8,1962026-08-08 — net revenue $6,39806-1006-1506-2006-2506-3007-0507-1007-1507-2007-2507-3008-04
COGS
Shipping, fees & chargebacks
Ad spend
Fixed costs
Net revenue

Channels 2026-06-10 to 2026-08-08

ChannelSpendImpressions ClicksReported revenueROAS
facebook-ads $108,103 1,324,250 96,609 $297,280 2.75

Data quality

COGS coverage 96.4%
$17,019 of revenue has no unit cost set in Shopify, so CM1 and everything below it are overstated. Set "Cost per item" on the products below.
Shipping cost not configured
Triple Whale reports $0 shipping and Shopify carries 0g weights, so no shipping cost is being subtracted. Set shipping_cost_per_order_usd in costs.json.
QuickBooks not connected
Fixed costs are estimates from the historical P&L, not live QuickBooks actuals. QuickBooks OAuth not completed (no refresh token). Run `npm run auth` in the MCP server directory.
Product with no cost setUnitsUncosted revenue
The Sofia Woven Tote67 $8,039
The Colette Wool Tote32 $4,200
Velantra Weekender28 $3,835
Velantra Straw Tote3 $390
Velantra Leather Handbag3 $375
Velantra Evening Bag2 $100
Velantra Jelly Tote1 $80

Daily detail

DateOrdersNet rev COGSFees+CBAd spend FixedCM1CM3 NetNet %
2026-08-08 40 $6,398 $1,308 $141 $1,831 $491 $5,090 $3,118 $2,627 41.1%
2026-08-07 56 $8,196 $1,543 $258 $3,055 $491 $6,653 $3,339 $2,849 34.8%
2026-08-06 36 $5,429 $837 $269 $2,689 $491 $4,592 $1,634 $1,144 21.1%
2026-08-05 6 $340 $222 $6 $79 $491 $118 $33 -$457 -134.6%
2026-08-04 23 $3,946 $939 $108 $1,529 $491 $3,007 $1,370 $879 22.3%
2026-08-03 19 $2,700 $541 $91 $1,447 $491 $2,159 $621 $131 4.8%
2026-08-02 25 $3,718 $739 $226 $1,300 $491 $2,979 $1,453 $963 25.9%
2026-08-01 31 $4,548 $964 $132 $1,592 $491 $3,584 $1,860 $1,369 30.1%
2026-07-31 43 $5,680 $1,302 $150 $1,910 $491 $4,378 $2,318 $1,827 32.2%
2026-07-30 38 $6,216 $1,441 $172 $2,044 $491 $4,776 $2,559 $2,069 33.3%
2026-07-29 29 $4,318 $938 $173 $2,042 $491 $3,380 $1,165 $674 15.6%
2026-07-28 29 $3,303 $821 $93 $1,928 $491 $2,482 $461 -$30 -0.9%
2026-07-27 23 $3,116 $814 $83 $1,654 $491 $2,301 $564 $74 2.4%
2026-07-26 34 $4,652 $1,178 $98 $1,258 $491 $3,474 $2,118 $1,627 35.0%
2026-07-25 79 $12,639 $3,322 $369 $3,166 $491 $9,317 $5,782 $5,292 41.9%
2026-07-24 52 $6,969 $1,791 $244 $2,666 $491 $5,178 $2,268 $1,777 25.5%
2026-07-23 6 $736 $188 $21 $123 $491 $548 $404 -$86 -11.7%
2026-07-22 20 $2,505 $784 $64 $524 $491 $1,721 $1,133 $642 25.6%
2026-07-21 40 $5,729 $1,541 $259 $2,177 $491 $4,188 $1,752 $1,261 22.0%
2026-07-20 47 $6,671 $1,671 $172 $2,308 $491 $5,000 $2,520 $2,029 30.4%
2026-07-19 37 $4,146 $1,168 $182 $2,341 $491 $2,978 $455 -$35 -0.8%
2026-07-18 32 $4,229 $966 $129 $2,135 $491 $3,263 $999 $508 12.0%
2026-07-17 42 $5,823 $1,616 $183 $1,182 $491 $4,207 $2,842 $2,351 40.4%
2026-07-16 49 $6,589 $1,740 $159 $2,956 $491 $4,850 $1,735 $1,244 18.9%
2026-07-15 27 $3,435 $989 $125 $1,581 $491 $2,446 $741 $250 7.3%
2026-07-14 32 $4,330 $1,191 $187 $1,984 $491 $3,139 $968 $477 11.0%
2026-07-13 53 $6,364 $1,839 $191 $1,878 $491 $4,525 $2,456 $1,966 30.9%
2026-07-12 48 $5,886 $1,646 $225 $2,160 $491 $4,239 $1,855 $1,364 23.2%
2026-07-11 9 $1,075 $261 $131 $254 $491 $814 $430 -$61 -5.7%
2026-07-10 4 $522 $139 $12 $0 $491 $383 $371 -$120 -23.0%
2026-07-09 39 $4,627 $1,204 $137 $1,387 $491 $3,422 $1,898 $1,408 30.4%
2026-07-08 55 $6,807 $1,787 $194 $1,677 $491 $5,020 $3,149 $2,658 39.0%
2026-07-07 19 $1,803 $533 $63 $692 $491 $1,270 $515 $24 1.3%
2026-07-06 35 $3,633 $1,025 $128 $1,366 $491 $2,608 $1,114 $624 17.2%
2026-07-05 71 $7,202 $2,089 $184 $1,857 $491 $5,113 $3,072 $2,582 35.8%
2026-07-04 139 $15,288 $4,403 $486 $4,093 $491 $10,885 $6,306 $5,815 38.0%
2026-07-03 83 $9,441 $2,645 $350 $3,033 $491 $6,795 $3,412 $2,922 30.9%
2026-07-02 87 $9,744 $2,513 $303 $2,787 $491 $7,231 $4,141 $3,650 37.5%
2026-07-01 74 $8,960 $2,138 $374 $3,053 $491 $6,822 $3,395 $2,905 32.4%
2026-06-30 69 $8,395 $2,071 $299 $2,973 $507 $6,325 $3,052 $2,545 30.3%
2026-06-29 19 $2,669 $613 $27 $122 $507 $2,056 $1,907 $1,400 52.5%
2026-06-28 67 $7,632 $1,915 $278 $2,429 $507 $5,718 $3,011 $2,504 32.8%
2026-06-27 52 $6,522 $1,599 $197 $2,623 $507 $4,923 $2,103 $1,596 24.5%
2026-06-26 81 $9,164 $2,319 $210 $2,424 $507 $6,845 $4,211 $3,704 40.4%
2026-06-25 63 $6,645 $1,877 $272 $2,140 $507 $4,767 $2,355 $1,848 27.8%
2026-06-24 68 $7,243 $2,030 $239 $2,174 $507 $5,213 $2,800 $2,293 31.7%
2026-06-23 62 $6,097 $1,814 $198 $1,653 $507 $4,283 $2,432 $1,925 31.6%
2026-06-22 43 $4,270 $1,191 $122 $1,279 $507 $3,079 $1,678 $1,171 27.4%
2026-06-21 75 $8,430 $2,228 $290 $2,881 $507 $6,202 $3,031 $2,524 29.9%
2026-06-20 106 $14,325 $3,705 $391 $2,763 $507 $10,620 $7,466 $6,959 48.6%
2026-06-19 98 $10,845 $2,879 $421 $2,866 $507 $7,966 $4,678 $4,171 38.5%
2026-06-18 78 $8,961 $2,264 $274 $2,069 $507 $6,697 $4,353 $3,846 42.9%
2026-06-17 56 $7,408 $1,896 $252 $2,055 $507 $5,512 $3,205 $2,698 36.4%
2026-06-16 43 $4,077 $1,078 $134 $1,163 $507 $2,999 $1,703 $1,196 29.3%
2026-06-15 24 $2,435 $696 $174 $984 $507 $1,739 $581 $74 3.0%
2026-06-14 26 $2,657 $708 $81 $873 $507 $1,949 $995 $488 18.4%
2026-06-13 22 $1,309 $564 $50 $830 $507 $744 -$135 -$642 -49.1%
2026-06-12 20 $1,422 $497 $38 $730 $507 $926 $158 -$349 -24.5%
2026-06-11 20 $1,948 $692 $63 $681 $507 $1,256 $512 $5 0.3%
2026-06-10 18 $1,871 $714 $67 $652 $507 $1,158 $439 -$68 -3.6%